Bendigedig #14 – Third Sponsor On-board – Fortress Capital

Fortress Capital

To be perfectly honest, it’s beyond all my expectations to be announcing my
third sponsor, to be joining my exciting project, Fortress Capital. Ashley
Reading, CEO of Fortress Capital, has connections to Aberaeron through Huw
Evans, son of great Welsh opera singer, Sir Geraint Evans. Ashley and his
family spend many a holiday here in West Wales, and with this commitment
hopefully see more of him chilling out in AYC or out sailing on Bendigedig.
Ashley is a serial entrepreneur, having in the past founded companies, such
as The Juice Doctor (co-founded with Sir Steve Redgrave), Bounce Life
Insurance, and Sycamore Group. He also performs several non-exec functions
offering business consultancy and performance analysis to a wide range of
companies in different sectors. Maybe Ashley can apply his performance
analysis skills on Bendigedig.
Each time a sponsor backs my project, it gives me such a massive lift.
Somebody else believes in my dream. It’s hard to explain in words how that
makes me feel, try elated, motivated, inspired. Ashley and Fortress
Capital, a massive shout out and thanks for believing; oh and of course
Huw, thanks for the introduction. As agreed with Ashley the sponsorship
funds will be going towards my new Saturn Sails.